Murrieta boasts very attractive demographics. Its growing population is heavily family-oriented, with children aged 0 to 14 and adults aged 35 to 49 comprising the base of the population. Family incomes are heavily concentrated in the $35,000-$75,000 per year "middle income" range. Murrieta's residents are more likely to be college-educated than in comparable cities, and they are more intensively of Hispanic origin.

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